<span>Kriti Sanon x Motorola</span>MOTOROLA has launched its new TVC in India, featuring the brand ambassador in the lead role kriti sanon on the part of Celebration campaign“Hello colors. Hello HeyThe campaign highlights Motorola’s leadership in design through its ongoing global partnership with Pantone, which has the most colorful portfolio in the smartphone industry. smart foneHighlighting the brand’s lifestyle tech positioning and its appeal Generation Z Appealing to consumers through the use of vibrant and youthful colours, materials and finishes.
Additionally, the campaign showcases Motorola’s commitment and leadership in Artificial Intelligence with advanced AI camera features and generative AI features across its premium smartphone portfolio.
Aiming to capture the attention of today’s generation by breaking away from the noise of festive season sales, the campaign is designed to celebrate the essence of colours with a blend of cutting-edge technology and create a significant impact through the universal appeal of music.
It is a modern and eclectic remake of the evergreen song “Rangeela Re” from the movie Rangeela. This version will appeal to Gen Z and the entire Indian audience and has the perfect blend of oomph and fun.
The film begins with Sanon listening to the opening part of the song in the background “Yay re, yay re“. She turns back to identify where the sound is coming from and discovers it is coming from her Motorola Edge 50 Pro, where we see an incoming call from Motorola on her phone, which is pulsating with colors.
Smiling, she steps forward and is transported into Motorola’s magical world of colours, starting with a blast of Caneel Bay – the new colour on the Edge 50 Pro, as her crew joins her, showcasing the phone’s true colours and Moto AI photo enhancements.
The lights then go out and she reappears in a green outfit with a Motorola Edge 50 Fusion in Forest Green, dancing in a glowing forest to highlight the low-light videography. Next, she gets a Moto G85 in Viva Magenta, which makes the dancers’ costumes change colour. The scene shows the G85’s 3D curved screen, as Sanon also highlights the curves in her dance steps. The scene switches to the Motorola Edge 50 Neo in Nautical Blue, which shows off Moto AI Adaptive Stabilisation for shake-free videos.
She is then seen admiring the new and beautiful Berry Red colour of the Moto G64. The ad ends with a frame showcasing all five phones, celebrating Motorola’s stunning new colour collection and adding excitement to the festive moments.
Commenting on the campaign, shivam ranjanMarketing Head (APAC), Motorola, said, “At Motorola, we believe in being a lifestyle-tech brand that stands out in the smartphone category not only through its cutting-edge technology but also through its leadership in design. Our festive campaign is our attempt to highlight Motorola’s dedication to premium, stylish devices with vibrant colours, materials and finishes and the most advanced technology and AI features. We have found a great way to express this by recreating the iconic ‘Rangeela Re’ track with the charm of our brand ambassador Kriti Sanon.”
He added, “This campaign is more than just an introduction to colours; it reflects our core principles. We aim to instill a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with trendsetting Motorola phones. Through our strategic partnership with Pantone, we continue to innovate in design and materials while strengthening our leadership in meaningful AI advancements, particularly in camera technology and generative theming.”
Commenting on the collaboration, Sanon said, “As an artist, I find the blend of creativity, vibrant colours and technology really inspiring, so it has been an exciting experience to explore this theme with Motorola. I am proud to represent a brand that is known for its meaningful innovations, eye-catching designs and advanced technology. Motorola represents everything that today’s consumers want: innovation, style, colour, performance and functionality. I believe this campaign will really resonate with the audience.”
“With the ‘Hello Colours, Hello AI’ campaign, we have found the perfect blend of nostalgia and new-age cool. Bringing back Rangeela Re with Motorola’s fresh touch felt perfect as it blends the brand’s bold new colours with smart AI technology. And what makes it even more exciting is the collaboration with Kriti Sanon, who helped us create something that connects with today’s audience while also reflecting the classics. It was a pleasure doing this with Motorola, who have been the perfect partners in bringing this idea to life,” said Abhijit Ray, National Creative Director. Dentsu Creative,
