Category Street Wear

Siegelman StablesA streetwear brand with a long history, it’s returning to its roots this year. The brand’s Spring 2024 collection will include a full racing tracksuit, or “colors,” which will be showcased at a pop-up in New York City this week.

As worn by celebs Gunna, Future, travis kelsAnd post malone, Siegelman Stable is a favorite of some of the world’s most famous musicians and athletes, and has a unique origin story. Siegelman Stables, originally established by a racing-horse stable robert siegelman Founded in 1982, it was revived as an equestrian-themed streetwear brand by his son Max in 2020.

“We’re recreating my dad’s actual tracksuit, recreating the vintage style from the 1980s,” max siegelman Said in a recent statement. He described youthful memories of his father working before dawn wearing the stable’s distinctive colors of deep red, navy and gold. He will also bring non-riders, including children suffering from cancer and other illnesses, to the stables to interact with the horses.

The fashion brand continues Robert Siegelman’s legacy by donating a portion of its sales proceeds to equine therapy programs, and is also committed to sustainable manufacturing.

“As always, we proudly make all of our pieces in America, ensuring a more ethical and sustainable production process,” said Max Siegelman.

The new tracksuit is made from heavyweight cotton twill in dark navy, red and gold. The pants are dark navy, with red piping down the side seams, and a stylish cropped silhouette with the Siegelman “S” crest on both shoulders.

The brand will also debut a range of other styles at the pop-up, which is being hosted in collaboration with Shopify NY. Fans of the brand will be introduced to a new dark navy and off-white colorway for the main collection, two T-shirt designs printed on BCI cotton that will be exclusive to the pop-up, and a new cropped T-shirt.

“Any time we’re able to do an in-person activation, it’s an amazing opportunity to touch our community in a more tangible way – giving new customers the opportunity to experience Siegelman Stables and touch the clothes for themselves,” Siegelman said.

Regarding the collaboration with Shopify, Siegelman continued, “Partnering Shopify for this pop-up is just one visual aspect of our Shopify partnership. Shopify is our partner 24/7/365; They are the middle ground between us and our customers. I’m very excited about our latest endeavor, as Shopify has opened up the opportunity for us to go beyond e-commerce and bring the ‘Off Track Betting’ concept to life for the first time for brands in Shopify NY.

Fans can purchase the new Siegelman Stable tracksuits and other new items from the spring collection at a pop-up at 131 Greene Street in Manhattan from May 10 to 12.

tmx Contributed to this story.

PUMA and A$AP Rocky ignite the fashion landscape by combining the adrenaline of motorsports with the swagger of streetwear with their latest collaboration. This dynamic collection blends Rocky’s signature design flair and PUMA’s legacy of athletic innovation, resulting in a lineup that will resonate with both racing enthusiasts and style lovers alike.

At the heart of the collection are the iconic archival Inhale sneakers, a throwback to the early 2000s, reimagined with modern sensibilities. Complemented by a diverse range of apparel and accessories, each piece highlights Rocky’s signature touch, transforming everyday items into statement pieces.

The silhouette of the sweatsuit reflects the sleek contours of a racing suit, while a clever seatbelt graphic adorns the T-shirt, paying homage to speedway. Taking inspiration from racing drivers, the knitted and padded balaclava adds an edgy twist, reminiscent of the intensity of the track. Not to be overlooked are the oversized gloves reminiscent of classic racing gear, completing the ensemble with a bold statement.

At the center of the collection are the re-released Inhale OG sneakers, presented in their original colorway and with exclusive insoles designed by Rocky himself. From the track to the sidewalk, these sneakers mark the evolution of sportswear into streetwear icons, marking a milestone in the partnership’s creative journey.

Beyond his role as a designer, A$AP Rocky takes over as creative director and infuses the campaign with his visionary spirit. From directing to designing, every aspect of the launch has Rocky’s unmistakeable imprint on it, weaving together elements of German Expressionism with a whimsical narrative that leaves audiences spellbound.

Experience the blend of speed and style with the A$AP Rocky x PUMA collection, available now on PUMA.com in the United States and select global stores. Don’t miss your chance to be a part of this unprecedented collaboration that celebrates the intersection of fashion, culture and creativity.

Look for opportunities for maximum brand exposure. for advertising, Contact,

Roadchef has partnered with ethical streetwear brand start-up, Streetwise + Conscious (S+C) on a new initiative at its Chester site on the M56.

The collaboration aims to engage young Roadchef Chester staff and customers through a “style-inspired kindness” pop-up store and raise awareness of S+C’s “Streetsak” concept.

For every two streetwear items sold online by S+C, a rucksack filled with essential clothing is donated to people experiencing homelessness. The rucksacks are then integrated into customer orders and delivered by Manchester homelessness charity, Coffee4Craig – a drop-in center that provides essential support to the homeless community across the city.

The strategic partnership underlines RoadChef’s commitment to supporting charitable work in the UK. As well as raising funds for Cancer Research UK, where RoadChef has helped raise over £5 million over the past six years, the company says the partnership with S+C will help it make a positive impact within local communities. highlights his ongoing commitment.

S+C co-founder Tom McMillan said: “Rather than selling clothes, the purpose of this pop-up was primarily to gather feedback about our concept from Roadchef staff as well as customers. We are thrilled that we managed to positively engage with almost 40% of the young people working in the Chester MSA who expressed an interest in working with us to take this collaboration forward.

Now, the company is grappling with the scale needed to reach profitability, while navigating a new gaming and streetwear landscape that has returned to normal after a pandemic surge.

100 Thieves has been described before “The Supreme of eSports”, Arguably the largest fashion-streetwear label born out of the gaming community, it is the first to mass-produce T-shirts with simple logos. The brand is bolstered by a strong network of gaming talent promoting its drops and events — from TikTok mega-influencer Vinnie Hacker, who signed on in 2022, to co-owner Rachel “Valkyre” Hofstetter. A gaming star with over four million followers on YouTube, Hofstetter became one of the first gamers to attend Milan Fashion Week in February, sitting in the front row of Gucci. Talents signed with 100 Thieves – whether as ambassadors or as members of their eSports teams – work in apparel shoots and create content for the company’s YouTube, Instagram, Twitch, and TikTok channels.

The initial ambition wasn’t to become a full-blown e-sports organization or even a business, says Haag, speaking from Compound’s design room, which features hoodies and printed tees from its recent Pokemon collab as well. Full of upcoming prototypes. Collaborate with Adidas. Haag, now 31, started in esports at the age of 14 as a professional Call of Duty player. He achieved world champion status on YouTube before turning to gaming through streams and vlogs, which proved more lucrative than eSports at the time. 100 Thieves began as a passion project so that Haag, like many gamers, could sell merchandise to his Internet fanbase.

“I just wanted to make costumes that said ‘if you knew, you knew’. If you were into gaming, hopefully you were excited about this,” he says. “But the idea was that if you weren’t there, and saw someone walking down the street, you wouldn’t know it was related to gaming.”

Things got serious after Haag was introduced to Dan Gilbert, a billionaire entrepreneur and owner of the NBA team Cleveland Cavaliers, who had recently invested in StockX. After meeting Haag at the 2017 NBA Finals, believing in the platform’s potential as an entertainment platform and lifestyle brand, Gilbert led a $10 million seed round to get 100 Thieves off the ground. In 2018, rapper Drake and music manager Scooter Braun also invested and became co-owners; Hofstadter and Dunlap followed in 2021.

Navigating streetwear after the pandemic

For Haag, there was an empty space to be filled with high end gamer merchandise that was not cheaply produced by third parties with low quality clothing. “I didn’t want it to look like gamer merchandise or YouTube merchandise. I wanted it to be something that people would really respect or take seriously.”

Dubai has long served as a hub of streetwear culture in the Gulf, with long-running events such as soul dxb Helping to put the UAE on the map in the world of forward-thinking urban fashion, and uniting stalwarts of the international scene with local designers and brands.

Over the past several years, the relationship between domestic and global brands has strengthened with numerous projects, each of which has attracted the attention of fashion enthusiasts not only in the UAE and beyond its borders.

Here are some notable collaborations between domestic brands and global players, many of which attracted queues and sold out upon release.

rascals x hello kitty

The joy of a streetwear collaboration lies in the unexpected and the union of Dubai-born sandwich shop Rascals and japanese cartoon character hello kitty This is one of the most unique brand pairings created in the region to date.

Shop located in Jumeirah, which opened during this period soul dxb 2022, released a capsule collection the following year to celebrate its first anniversary.

Rascals co-founder and Dubai native Tarek Rumi tells National: “As one of the brands that is really heavy on the collaboration culture, it was important for us to reset the standard of what it means to be a brand from the UAE.

“Hello Kitty’s licensing company approached us about another brand, but when we saw they also represented Hello Kitty, we made an offer. The Sanrio team in Japan loved it and immediately said yes.”

According to Rumi, the collection sold out after its release, adding that the brand is keen to do more offbeat collaborations.

mineandyours x fred perry

British fashion brand Fred Perry, founded in 1952 by the tennis player of the same name, released a limited edition capsule collection last month in collaboration with Dubai-based Iraqi artist Marwan Saqrchi.

The artist is known for a distinctive cloud design and features in several items designed in this collaboration, including a new-look polo shirt.

Ravi Restaurant x Adidas

When Adidas Announced a Collaborative Superstar Trailer and Mixed Clothing with Dubai-based Priyanka Pakistani Restaurant Ravi In 2022, it was one of the few capsule releases that crossed over to the streetwear community and became a cultural moment in the UAE. The shoes were listed for sale in the secondary market at prices based on thousands of dirhams In the weeks following release.

Tushank Sharma, a buyer standing in the queue at the Adidas store in Dubai Mall on the morning of the release, said National: “This sneaker gives me a lot of nostalgia. I have been in Dubai for 10 years and I believe this is a piece of history that you must have.

Between Something x Reebok Club C 85

In March 2022, Dubai-based premium streetwear brand and retailer Amongst Few released a collaborative sports show reebok, Titled Magic Carpet, it was inspired by the history of carpet weaving and featured Arabic language text, a first for Reebok.

The brand said in a statement: “The Arab world as we know it today has a formal definition, but when exploring the world of carpets, it is important to understand that this world has changed and changed over the centuries, influenced by cultural influences. And the boundaries are changing.” Age. In short, these timeless crafted pieces like the Magic Carpet Club C are designed to be used, admired and admired by all cultures around the world for decades to come.

Goodbye Old Jumeirah x Adidas

The German sportswear brand once again turned to the Dubai-based brand for another unique collaboration in April, this time collaborating with Instagram-based photography project Goodbye Old Jumeirah on its resurgent Samba model.

The project, which aimed to document “traditional, abandoned and demolished houses” in Dubai’s neighbourhoods, produced several different takes on the Samba, each decorated with “Jumeirah” branding where “Samba” would normally appear. Will give.

Updated: May 04, 2024, 2:07 pm

CARSON, Calif. (KABC) — Fa’awe Fa’awe Carson is a first-generation Samoan who created his own clothing brand called Island Avenue. He said the name Island Avenue pays homage to his Pacific Islander culture and the road where his journey began.

“During the ’80s and ’90s, we had a mass migration of Samoan families who actually moved from the South Pacific here to Carson City. And the irony is that they moved their families here on a street called Island Avenue. Frost,” Faave said. Said.

Fave wanted Island Avenue to be more than a clothing line, he wanted it to be a cultural movement.

“I knew that going into fashion would give us somewhat of a competitive advantage, meaning there was no Pacific Islander brand that really had an L.A. cultural component as well,” Fave said.

“It definitely creates a legacy that you know, not only for the family, but for a lot of young Pacific Islanders who are looking up to this brand,” said his brother Joseph Faave.

Fave said he blends together LA streetwear and Pacific Islander culture. And through his brand, he hopes to uplift and empower his community.

“Our goal through all of this is to be able to share that culture and be more inclusive to not just Polynesians but to all people because the brand represents all people,” Faave said.

After 10 years of hard work, Island Avenue is working on several collaborations with major brands.

“We were the first Polynesian brand to design an Air Force One inspired by our seafarers or Pacific ancestors,” Faave said.

Island Avenue will also launch a new clothing line at Nordstrom in select stores in late May.

“Our new collection, which is the Paisley Palm Tree collection. Just looking at it is really a dream come true,” Fave said.

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