Category: Advertising

A historic step has been taken to reshape not only the global media landscape, but also India. Omnicom Group and Interpublic Group (IPG) announced their merger on December 9, creating…

Ashish Bhasin, Founder, Bhasin Consulting Group“I think the process of integration in advertising and media has already begun. In media, the Star India-Viacom18 deal is done, while the Sony-Zee deal…

,Christian Schroeder, Global President, Lander “Think very long and hard about why you want to rebrand,” he says. Christian SchroederNewly appointed Global President of Landor, the world’s largest brand and…