OpenAI is releasing a prototype search engine replacement for “a small group of users and publishers,” which will likely compete with Google Search. SearchGPT will combine machine-generated content with up-to-date information pulled from the web, OpenAI announced in a blog post On July 25th.
Organizations interested in trying out the SearchGPT prototype Join the waiting list,
‘Visual answers’ and natural language differentiate SearchGPT from Google
OpenAI differentiates SearchGPT from the Google Search Generative Experience in a few ways.
Users can ask follow-up questions using general language about their search. In the example below, “The Jones House One” refers to the festival venue the user originally referenced.
In addition, users will be able to open tabs to see links directly to websites, or get “visual answers,” which are charts or videos. It’s not yet clear whether the visual answers will be generated by AI, pulled from the web, or a mix of both.
OpenAI has partnered with a number of media companies – including The Atlantic and News Corp – and has tried to assure publishers that links to original content will be prominently displayed in SearchGPT results.
Google dominates the competitive landscape for SearchGPT, but that could change
Over the past few years Google has probably fixed things that weren’t broken, optimizing Google Search to answer questions and promote high-quality search results. Find generative experiences More changes have been made to Google Search, special answers have been added for some questions. According to data till July 2023, Google has 81.95% of the worldwide search engine market share,
Meanwhile, Microsoft takes the first step Bing Chat And then A sophisticated generative AI answer format to your search engine.
The race to be the user’s first stop on the Internet is over. If SearchGPT gains market share as the front page, it can compete with the same search engines that have added up in the last two years. Generative AI For which OpenAI is famous.
WATCH: Meta just announced its most powerful AI model yet Llama 3.1,
The nature of search engines is also changing, from directories of Internet content by subject to question-answer machines that retrieve information from the Web.
“This is potentially huge news in the world of search,” Damian Rollison, director of market insights at marketing firm SOCi, said in an email to TechRepublic. “ChatGPT is perhaps best positioned of all competitors to end Google’s dominance in search, and aspects of the new interface, such as ‘visual answers,’ seem innovative and potentially disruptive. However, of all the areas for ChatGPT to compete with Google, search is the one where Google’s power is strongest, with a 26-year lead.”
The other major player in this field is Perplexity AI, which is already establishing itself as an “AI-powered answer engine.” Perplexity AI can be used in a browser or app, and it can derive information from existing information, whereas other AIs cannot. ChatGPT,
