Just when it seemed like the landscape of modern video gaming couldn’t get any bleaker than ever, Electronic Arts CEO Andrew Wilson came up with the revelation that the company was actively planning to start placing real-world ads inside our game experiences. Is considering. ,
This infiltration plan for star wars: jedi The future of the series publisher was first revealed by Wilson during the company’s Q&A segment Q4 2024 earnings callAs it was held on 7 May.
Asking one final question before the call ended, Goldman Sachs analyst Eric Sheridan pressed Wilson for his thoughts on “the market opportunity for more dynamic ad insertion in more traditional AAA games across different formats and what you think about it.” How this could lead to “revenue opportunities in the medium to long term”.
In turn, Wilson stressed, “I think it’s still early on that front, and we’ve been very, very thoughtful about advertising throughout our history in the context of our in-game experiences, But again, as we think about the many, many billions of hours spent playing, creating, watching and connecting, and where the majority of that engagement happens beyond the bounds of the traditional game experience, our expectation is that advertising We have an opportunity to become a meaningful driver of growth.”
“We’ll be very thoughtful as we move into this, but right now we have teams internally at the company that are looking at how we do very thoughtful implementations inside our game experiences,” he then concluded, “but this Also important is that we start to build community and harness the power of community beyond the boundaries of our games to change how we think about advertising as a growth driver in those types of experiences.”
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Notably, EA’s interest in allowing its titles to be used as real-world advertising platforms is far from a new development.
From small banners put up on the side of fields for Adidas in the 1993s fifa international soccerUntil the 2008s when billboards were placed on the streets of then-candidate Barack Obama’s presidential campaign. burnout ParadiseTO HIT THE PLAYERS OF THE 2020’S ufc 4 With a full blown ad for Amazon BoyReplay, the notoriously greedy corporate publisher, has long been attempting to use ad sales as another means of monetizing its games.
And although such efforts are routinely and universally rejected by players, the overall negative sentiment towards in-game ads hasn’t stopped EA from trying to implement them – rather, it’s encouraged them to do so. Has inspired me to try to be more ‘subtle’ in my methods. ,
Recently, in-game advertisements were included in 2023 ufc 5 – However, rather than intruding on players during games, EA made their viewing completely optional, with players who choose to do so being offered in-game currency in exchange for their time.
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