Bollywood actor Hrithik Roshan not only graces HRX, one of India’s leading fitness brands, but also co-owns it with his partner Afsar Zaidi. Together, they operate this fitness juggernaut, with Zaidi serving as CEO and co-founder. Under Zaidi’s visionary leadership, HRX has experienced tremendous growth, achieving revenues of over Rs 1,000 crore and challenging global giants such as Nike, Puma and Decathlon.
rise of officer zaidi
Zaidi’s entrepreneurial journey begins in 2005 with the founding of Exceed Entertainment, a celebrity management powerhouse that has represented many stars including Hrithik Roshan. Saif Ali Khan, Priyanka Chopra, and many others. His talent management and business acumen brought Exceed to prominence and established it as a cornerstone. Indiaentertainment of Industry,
From celebrities to brands
Beyond the entertainment glitz, Zaidi ventured into fashion and co-founded Saif Ali Khan’s acclaimed apparel brand, The House of Pataudi. This venture underlines Zaidi’s versatility and vision in working across different sectors of the industry, solidifying her position as a force to be reckoned with in both entertainment and business.
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About Officer Zaidi
Zaidi’s journey from a salaried employee to a business magnate epitomizes the gritty spirit of entrepreneurship. Starting out as a sports management professional at Mahesh Bhupathi’s GloboSport India Pvt Ltd, Zaidi’s path took a transformational turn with the founding of Carving Dreams, which later evolved into Exceed. His big moment came with the swift contract signing of actor Ajay Devgan, a testament to Zaidi’s prowess in sealing deals and building lasting partnerships.
HRX and e-commerce
In a strategic move that revolutionized the Indian fitness landscape, Hrithik Roshan led HRX’s entry into e-commerce during its initial phase. By partnering with leading platforms like Myntra, HRX saw rapid growth and achieved a turnover of Rs 350 crore within its first financial year. The success of the HRX paved the way for The House of Pataudi to follow suit, solidifying Zaidi and Roshan’s position as pioneers at the intersection of fitness and fashion.
The legacy continues
Together, Hrithik Roshan and Afsar Zaidi exemplify the blend of star power and business savvy, taking HRX to unprecedented heights and redefining the story of celebrity entrepreneurship in India. With a shared vision and unwavering determination, they have continued to inspire millions while leaving an indelible mark on the world of fitness, fashion and entertainment.
