And what business goals do their actions address for the E&J Gallo brand?
“Last year, High Noon expanded its portfolio with the introduction of Tequila Seltzer, and became Number 1-Selling Soul in the country,” says Ralph. “This year, they set out to maintain that momentum/ To do so, the new campaign is highlighting the brand’s entire portfolio for the first time, and is inspired by sunny optimism, observational wit and Uses a mixture. Amazing humor.”
Furthermore, he believes the campaign has legs—dark, muscular legs.
“One reason to use afterlife guards is their potential longevity and ability to appear in other locations. There’s plenty of room to show more crew members in action and bring them into the real world.”
Okay, now it’s time to talk about the funniest stories from the shoot. Go!
“Our lifeguard (Laith Wollschlager) wasn’t a real lifeguard, but he played college football,” says Ralph. “That athleticism came in very handy on the set.”
In particular, “one shot involved her flying through the air and dropping a High Noon into an empty cooler, which she executed with grace and precision. Then, of course, there was plenty of running around on the beach. And When we see him in slo-mo, he was definitely running in real-mo which was much more tiring.”
He adds: “I also think we may have created a body oil shortage in downtown Miami that week, because we used so much of it. Obviously, when you’re shooting under extreme sunlight.” You really get great skin tone the more you know.”
Josh Sorkin directs through Ladybug.
